Journal of Research for Consumers
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Consumer Articles

Issue 9, 2005

Respect in the Marketplace
Respect is important, ignored, and poorly defined in marketing circles. One would expect respect to play a significant role in relationship marketing ...
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Consumption and the Ideal Life
This article explores individuals’ beliefs of what constitutes an ideal life. The objective was to provide insight into the extent to which the consum ...
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Feature Article:

Parenting in an Obesogenic Environment
This article explores the impact of a food-marketing trend that uses fun to sell unhealthy food to children. Twenty-one mothers of young children were interviewed (nine in focus groups and twelve in in-depth interviews). The study found evidence of significant and potentially harmful changes in the food preferences and food consumption behaviours of children in response to these techniques. The findings also suggest that these techniques are increasing family conflict and undermining parental authority. ...
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