Consumer Articles

Issue 1, 2001

Materialism and You
Materialism -- the belief that possessions will bring happiness -- is regarded by most people as something negative. Yet many people who believe this ...
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Privacy and Consumer Agency in the Information Age: Between Prying Profilers and Preening Webcams
This article is about the ability of the consumer to control his or her destiny in the new electronic marketspace. Two seemingly opposite phenomena – ...
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Consumer Research For (The Benefit Of) Consumers
The historical nature of business research is briefly discussed in this paper to identify the elements that have caused such research, including most ...
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Why a Journal of Research for Consumers?
This article outlines the rationale behind the introduction of the Journal of Research for Consumers. The potential benefits to be gained from educati ...
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