Consumer Articles

Issue 17, 2010

Author(s): Djavlonbek Kadirov and Richard Varey
Title: The Companion Community: How Car Producers Promote Hybrid Car Consumption   

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Author(s): John Dobson, Larry Gorman, and Melissa Diane Moore
Title: Consumer Choice Bias Due to Number Symmetry: Evidence from Real Estate Prices

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Author(s): David J. Burns
Title: Reconceptualizing Consumer Power: A View from Market Segment Theory in Retailing

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