Consumer Articles

Issue 15, 2008 - Consumer Empowerment special issue

Author(s): Roland Gau and Madhubalan Viswanathan
Title: The Retail Shopping Experience for Low-Literate Consumers

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Author(s): S. Umit Kucuk
Title: Consumer Exit, Voice, and 'Power' on the Internet

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Author(s): Gary L. Hunter and Ina Garnefeld
Title: When Does Consumer Empowerment Lead to Satisfied Customers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link 

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