Consumer Articles

Issue 31, 2017

Author(s):
Xiaoye Chen, North Central College
Title: Bridging Corporate Social Responsibility and Consumers’ Corporate Brand Evaluations—Understanding Consumers’ Psychological Processes

| Full Article

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Author(s):
Tanya A. Ryan, Winona State University
Title: The Role of Beliefs in Purchase Decisions: A Look at Green Purchase Behaviour and Altruism

| Full Article

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