Consumer Articles

Issue 21, 2012

Author(s): Ekant Veer
Title: FOR

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Author(s): Heather M. Schulz
Title: Exploring Dramaturgy in Consumer Research

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Author(s): Rajan Nataraajan
Title: To the Young and the Restless Marketing Academic Aspirant: Musings on the Publishing Game

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Author(s): Anna-Maria Saarela, Anja-Riitta Keinänen, Riitta L. Rissanen
Title: Energy Profiles and Nutrition Information in Food Product Categories Selected in Finnish Grocery Stores, Considered from a Weight Management Perspective

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Author(s): S. Umit Kucuk
Title: Can Consumer Power Lead To Market Equalization On The Internet?

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