Consumer Articles

Issue 7, 2004

Should my GP do Research?: Consumer Perspectives of GPs Undertaking Research
While General Practice is becoming increasingly involved in research, consumer perspectives of this change have rarely been investigated. As key stak ...
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The Effect of Price Level and Price Type on Perceptions of a Restaurant
Consumers are often drawn to certain products and services by pricing techniques. Four versions of an Italian restaurant menu were created to test the ...
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Segments within Segments: Younger and Older Seniors’ Expectations of Financial Planning Services
As the demographic profiles of countries change to include a larger proportion of seniors there will be a range of implications for governments, commu ...
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