Consumer Articles

Issue 22, 2012

Author(s):
Merlyn A. Griffiths, Bryan School of Business and Economics, University of North Carolina, Greensboro
Mary C. Gilly, Paul Merage School of Business, University of California, Irvine
Title: Sharing Space: Extending Belk’s (2010) “Sharing”

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Author(s):
Weng Marc Lim, School of Business, Monash University
Ding Hooi Ting, School of Business, Monash University
Melani Puspitasari, School of Business Monash University
Iwan Prasetya, School of Business, Monash University
Sutanto Gunadi, School of Business, Monash University
Title: Overexposure in Social Networking Sites

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Author(s):
Subhadip Roy, IBS Hyderabad
Title: To Use the Obvious Choice: Investigating the Relative Effectiveness of an Overexposed Celebrity.

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Author(s):
Tanya A. Ryan, Winona State University
Title:Understanding Green Marketing and Advertising in Consumer Society:
An Analysis of Method Cleaning Products

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