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Issue 9, 2005
Respect in the Marketplace
Respect is important, ignored, and poorly defined in marketing
circles. One would expect respect to play a significant role in
relationship marketing ...
Consumption and the Ideal Life
This article explores individuals’ beliefs of what
constitutes an ideal life. The objective was to provide insight
into the extent to which the consum ...
Parenting in an Obesogenic
This article explores the impact of a food-marketing
trend that uses fun to sell unhealthy food to children.
Twenty-one mothers of young children were interviewed
(nine in focus groups and twelve in in-depth interviews).
The study found evidence of significant and potentially
harmful changes in the food preferences and food
consumption behaviours of children in response to these
techniques. The findings also suggest that these
techniques are increasing family conflict and undermining
parental authority. ...