Academic Articles

Issue 5, 2003

Author(s): Dick Mizerski, Katherine Mizerski
Title: Exploring the Buying Behaviour of “Good” and “Bad” Gambling Products
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Author(s): Fiona Perman, Nadine Henley
Title: Marketing the Anti-Drug Message: Media, Source and Message Credibility Interactions
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Author(s): Stephen Charters, Simone Pettigrew
Title: "I Like It, But How Do I Know if It's Any Good?": Quality and Preference in Wine Consumption
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Author(s): Simone Pettigrew, Katherine Mizerski, Robert J. Donovan
Title: Older Consumers' Expectations of their Service Providers
| Full Article