Academic Articles

Issue 26, 2015

Author(s): 
Kristin A. Scott, Associate Professor, Department of Marketing and International Business, Minnesota State University, Mankato
S. Todd Weaver, Professor and Chair, Department of Business, Point University
Title: To Repair or Not to Repair: What is the Motivation?

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Author(s):
Dr. Sreejesh S, Associate Professor, Department of Marketing and Strategy, IBS Hyderabad, IFHE University
Donthanapalli, Hyderabad, Telangana (State), Pin 501 203, India.
Title: Consumers’ attitudinal and behavioural ties with brands: an integrative approach to build a consumer-brand relationship model

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Author(s):
Tanya Ryan, PhD Associate Professor Mass Communication Winona State University
Title: Green Intentions: An Exploratory Study on Advertising and the Environmental Movement

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Author(s):
Yanan Wang, Williams School of Business, Bishop’s University, 2600 College St., Sherbrooke, Quebec, Canada, E-mail: ywang@ubishops.ca
Title: The Divergent Effects of Mortality Salience of Self versus Mortality Salience of a Loved One on Materialistic Consumption

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