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Academic Articles

Issue 33, 2018

Author(s): 
Hannah D. Walters, D.B.A., School of Business, Northern State University
Michael D. Wiese, Ph.D., Fermanian School of Business, Point Loma Nazarene University
Michael L. Bruce, Ph.D., Falls School of Business, Anderson University
Title: When Retailers Target Women Based on Body Shape and Size: The Role of Ethical Evaluation on Purchase Intention

| Full Article 

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Author(s):
Dr Kati Suomi, University of Turku, Turku School of Economics
Adjunct Professor Raija Järvinen, University of Tampere, Faculty of Management
Title: European Consumer Complaint Behaviour In The Financial Sector

| Full Article 

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Authors(s):
Feisal Murshed, College of Business, Kutztown University
Anish Nagpal, University of Melbourne
Ahmed Moosa, University of Cape Town
Title: Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption

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