Academic Articles

Issue 25, 2014

Author(s): 
Jeffrey S Podoshen, Associate Professor and Chair, Business, Organizations and Society, Franklin and Marshall College, Lancaster, USA.
Title: Reactionary Modernism: An Essay on the Post-postmodern Condition

| Full Article 

--------------------------------------------------------------------------------

Author(s):
Rana Peniamina1, Philip Bremer1, Tamlin S. Conner2, Miranda Mirosa1
1. Department of Food Science, University of Otago, PO Box 56, Dunedin 9054, New Zealand
2. Department of Psychology, University of Otago, PO Box 56, Dunedin 9054, New Zealand
Title: The food allergy journey: understanding the lived experiences of food-allergic consumers as a pathway towards improving their wellbeing

| Full Article

--------------------------------------------------------------------------------

Author(s):
Prathamesh Muzumdar, The University of Texas at Arlington
Title: Brand Regeneration through Previously Tested Narrative Units: A Movie Remake Perspective

| Full Article

--------------------------------------------------------------------------------

Author(s):
Yanan Wang, Williams School of Business, Bishop’s University, 2600 College St., Sherbrooke, Quebec, Canada, E-mail: ywang@ubishops.ca
Title: On the Need to Distinguish the Mortality Salience of Loved Ones (MSLO) from the Mortality Salience of Self (MSS) in Consumer Studies

| Full Article

--------------------------------------------------------------------------------

Author(s):
Ying Huang, Marketing, Entrepreneurship and Innovation, Manning School of Business University of Massachusetts at Lowell, Lowell, MA 01854 Ying_Huang1@uml.edu
Sherry L. Lotz, Retailing and Consumer Sciences, John & Doris Norton School, University of Arizona, Tucson, AZ 85721-0078
slotz@email.arizona.edu
Guillian Ochoa Bon, Retailing and Consumer Sciences, John & Doris Norton School, University of Arizona
Title: An Investigation of Consumer Power in the Process of Purchase Decisions

| Full Article