Social Marketing Forum Papers

August 13, 2010

University of Western Australia Business School

Submissions were double-blind refereed.

Author(s): Wan Ying Chua, Alvin Lee, and Saalem Sadeque
Title: Why Do People Buy Hybrid Cars?

Paper

--------------------------------------------------------------------------------

Author(s): Simone Pettigrew, Melanie Pescud, and Robert J. Donovan 
Title: Mental Health: A Hard Sell

Paper

--------------------------------------------------------------------------------

Author(s): Robyn Ouschan, Lynda Fielder, and Robert J. Donovan 
Title: The Appeal of High Exposure Alcohol Advertisements to Male and Female Adolescents 

Abstract 

--------------------------------------------------------------------------------

Author(s): Joanne Sneddon, Julie Anne Lee, and Geoffrey N. Soutar
Title: An Exploration of Ethical Consumers' Response to 'Animal Friendly' Apparel Labelling

 Article available from JRC website 

--------------------------------------------------------------------------------

Author(s): Dave Webb and Viana Khoo
Title: Exploring Singaporean Giving Behaviour to Different Charitable Causes

Article available from JRC website

--------------------------------------------------------------------------------

Author(s): Michele Roberts and Simone Pettigrew
Title: The Influence of Grandparents on Children's Diets

Article available from JRC website

--------------------------------------------------------------------------------

Author(s): Julie Anne Lee, Geoffrey N. Soutar, and Joanne Sneddon
Title: Personal Values and Social Marketing: Some Research Suggestions

Article available from JRC website

--------------------------------------------------------------------------------

Author(s): Melanie Pescud and Simone Pettigrew
Title: Children's Family Dinner Experiences and Attitudes

Article available from JRC website