Journal of Research for Consumers
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Consumer Articles

Issue 2, 2001

Disney: Delights and Doubts
Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption ...
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Beware of Product Labels!
Previous studies have shown that the positive framing of a meat product attribute (i.e., 75% fat-free) results in more positive evaluation of the prod ...
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